Rubini introduced L'Eau Très Mer in May 2026, a unisex Extrait de Parfum composed by Cristiano Canali. Offered in a 50 ml bottle, the fragrance takes Jacques Cousteau's life at sea as its creative direction while avoiding the clean blue freshness that defines many marine launches.

Tropical fruit and grapefruit meet salty skin and sea air in the opening. The fruit brings a bright, juicy first impression while the salt roughens the surface. It should feel closer to sun-warmed fruit on a boat deck than a simple splash of beachside citrus.

Wet ropes, a diving-suit accord and rum appear in the heart. Rubber introduces a dark, lightly mineral tension against the fruit, while rum smooths the transition with warmth. That unexpected pairing gives the composition more texture than a conventional aquatic.

Pipe tobacco, nautical woods and marine depths shape the base. Tobacco points toward something dry and full, while the driftwood effect keeps the connection to the sea intact. The result looks set to move from bright fruit and salt into darker wood, rum and tobacco without losing its marine core.